what is vigeo?

Vigeo is a Latin verb, defined as 1. to thrive, flourish; 2. be active, be effective; 3. be strong/vigorous.
 
I chose this word for my marketing consultancy because my mission in life is to thrive, both personally and professionally, and I derive great satisfaction in helping organizations and people do the same.
 
To thrive, you need to think about the possibilities, create a vision, set goals, build a plan and then make it happen. This takes inspiration, collaboration, focus, flexibility and persistence. And that’s where I can help.

who am I?

My name is Victoria Gray and I’m a lifelong marketer. During my 30+ year career, I have fine-tuned my analytical, strategic, marketing and leadership skills. You may be facing an evolving industry, short on staff, looking for an objective point of view, or simply wanting to take your business to the next level. I understand all that. I’ve been called a ‘tamer of mayhem’ due to my ability to step in and make a difference. I would love to put my marketing powers to work for you and help you thrive in whatever you are striving to achieve.

more about me

​my expertise

• Experience both client-side and agency-side allows me to bring the best out in both
• Brand definition and development that identifies the sweet spot every brand needs to stand apart
• Marketing planning and strategies that align with and deliver on the organization's goals
• Research, analysis and evaluation to better inform and inspire
• Business strategy and development to ensure cross-functional success
• Key messaging and content strategies to connect with and motivate audiences
• Project management to keep everything moving smoothly, on track and on budget
• Experience in Social Marketing, Retail, Financial Services, Tourism and more
• Significant experience in Consumer Packaged Goods, especially Food & Beverage

let's talk

If you are looking for a marketing consultant, someone experienced and committed for a short or long-term project, I'd love to chat.

contact info