a new beginning.

​Welcome to vigeo.ca!
 
On my homepage, I talk about what it takes to thrive – to think about the possibilities, create a vision, set goals, build a plan and then make it happen. This website is one step in my personal journey to thrive, which evolved when I looked at my career with fresh eyes late last year.
 
After many years of working as a full-time employee, leading marketing programs and teams for a variety of companies, it was time to consider other options. How could I keep doing what I love but have some of the flexibility and variety I wanted at this time in my life? I decided the solution was to start my own consulting business!
 
So I practiced what I preach as a marketer. I created a vision of what I want my days to look like, the kinds of work I want do, and the clients and partners I want to work with. I established goals to keep me motivated and on the path to success. And I built a plan that outlined the steps required to make my goals a reality.
 
The final part - actually making it happen - can sometimes be the hardest. But that’s why all the other parts of the process are so important. Revisiting my vision regularly reminds me why I’m doing all this. Tracking my progress against my goals shows me where I’m succeeding and where I need to put more effort. And the plan I built provides a path of achievable tasks that will guide me to my vision.
 
It sounds simple but it’s not. Then again, it’s also not rocket science. It’s all just part of the journey in my mission to thrive. And one more example of my marketing powers at play. Thank you for sharing this exciting step forward with me!